MEET BRI MURPHY, OWNER OF EMPOWER!
“Creating an empowering experience stems from a genuine and heartfelt investment in others. It may sound straightforward, but it begins with truly caring.”
— Coach Bri Murphy
Coach Bri Murphy is dedicated to fostering a vibrant and inclusive community as Owner and Instructor at Empower in Bonita Springs, FL. While Empower started with indoor cycling, Bri & her inspirational team now offer more than cycle - including Yoga, HIIT, and beyond!
Bri! Tell us about you - your story and journey to starting Empower.
For nearly seven years, I indulged in my passion for riding, immersing myself in the exhilarating experience. The studio became my haven, a sanctuary where I could truly connect, release, and find solace. It was within those walls that I realized my desire to share this transformative space with others. I yearned to create an environment where everyone could feel safe, unencumbered by fear or judgment.
Throughout my professional journey, I had encountered numerous roles that stifled my growth and potential. It was precisely this limitation that fueled my aspiration to empower not only the members of my studio but also the instructors. I made it clear to them that their true calling should guide their actions, not mere obligation. Witnessing their creativity blossom and their genuine excitement for their daily work fills me with joy. Providing them with the freedom to express themselves and discover their passions has become one of my greatest pleasures.
What does your day-to-day routine as a fitness entrepreneur look like? Can you highlight some of the key priorities you have to manage?
Every day brings a fresh wave of change to my routine. Our social platform holds a special place in my heart, as it allows me to showcase the incredible riders who bring joy, smiles, and personal growth to our community. Their presence is the driving force behind every single ride, and their happiness means everything to me. However, my involvement goes beyond managing our social media presence. Each day, I rely on Struct Club to curate meticulously choreographed classes. This platform ensures that even if I lose myself in the music, I always have a clear sense of the next steps and transitions. It enables me to deliver an impeccably designed experience to our riders.
One of my favorite responsibilities is engaging in community outreach. I am passionate about making a positive impact on the community and supporting other small businesses in the area. I constantly explore opportunities to uplift and collaborate with local enterprises, leveraging what we do to benefit the community at large.
There is a saying that if you love what you do, you'll never work a day in your life. I genuinely believe I have stumbled upon an exquisite pocket of existence that aligns with that sentiment. The fulfillment I derive from this work is immeasurable, as I witness the transformative power it holds for individuals and the wider community.
Building a truly EMPOWERING concept is no small task - can you share with us the most important elements of shaping an empowering experience? How have you powered through the obstacles along the way?
Creating an empowering experience stems from a genuine and heartfelt investment in others. It may sound straightforward, but it begins with truly caring. I wholeheartedly care about every person who walks into our studio, taking the time to understand them, their backgrounds, and their loved ones. Within our space, I provide a judgment-free environment where they can freely express themselves.
At times, I find myself recognizing the inherent greatness within individuals even before they realize it themselves. It becomes my ongoing mission to help them see their own beauty and potential. When faced with obstacles, I strive to shift perspectives and view them as opportunities for growth. I firmly believe that people learn and develop through failures and hardships on their journeys. In fact, the most successful individuals I've encountered have experienced multiple failures along the way.
For me, obstacles are not roadblocks, but rather stepping stones leading to where one desires to be. I embrace these challenges as necessary parts of the path to personal and professional achievement. By guiding others to view obstacles as transformative experiences, I aim to empower them to overcome hurdles and reach their aspirations.
What are some pro tips you would recommend to other would-be entrepreneurs that make YOUR life easier? What has motivated you to get to where you are today?
Embrace your passion and pursue the path that truly resonates with you, regardless of others' perceptions or opinions. Don't allow external influences to hinder your progress. Instead, view every challenge or setback as a temporary diversion, guiding you back on course toward your desired destination.
My unwavering motivation stems from the desire to uplift and support others, serving as a beacon of positivity in their lives. I firmly believe that compassion fuels curiosity, propelling us towards meaningful intentions that foster personal growth. This, in turn, enables us to make a positive impact on the world around us.
Lightening round! Give us your top pick for each of these:
Motivation Mantra: Stop letting your fear of looking stupid get in your own way. You look stupid if you dance, you look stupid if you don't dance. So fucking dance!!!
Signature Move (in class): Tapbacks and 4 corners
Spirit Animal: Otter
Signature Song: Little Girl Gone by Chinchilla or Uncut Gems by N3RD
Don’t forget to follow Bri & Empower Cycle: @brianne.e.murphy & @empower.cycle!